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Our Brand

Our Vision

The world’s leading authority and resource for all things guitar.


Founded in 1991, is a trusted media and publishing brand that informs, empowers and inspires the world of guitar, through exclusive and trending content about gear, artists, technique and the guitar industry for all genres and skill levels.

Led by a team of musicians and industry experts with decades of collective experience,’s multi-platform editorial offering encompasses digital ( and print (Guitar Magazine), complemented by limited-run print editions under the Guitar Specials label. also hosts exclusive events, such as Live and Masterclass, bringing guitarists and enthusiasts closer to the musical instruments and players they love.

Press enquiries

If you’re a member of the press and would like to find out more about, please contact our press office:

Latest News


Since 2018, has been part of BandLab Technologies, a collective of music focused brands creating a connected world of music.

BandLab Technologies

A global and diverse team - we own, operate and innovate across some of the world's leading brands in music.

For more information on our brands, products or services, please visit our press page.

The BandLab Technologies team at the Winter NAMM 2018

Brands in the BandLab Technologies family

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