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Our Brand

Swee Lee

Our Vision

The world’s leading multi-brand retailer anchored in music.

About Swee Lee

Swee Lee is the leading musical instruments retail, distribution and e-commerce business in Southeast Asia. Founded and headquartered in Singapore, it has 13 stores in the region and a global distribution network. With roots as a supplier to British Military bands in the 1940s, 2016 marked Swee Lee’s 70th anniversary of helping all musicians — from beginners to pros — follow their passion.

Renowned as a destination for rock‘n’roll instruments, Swee Lee in the last 12 months has diversified its product offering further to include brands in the DJ, consumer audio, and lifestyle categories. In addition to the core music retail business, Swee Lee operates Swee Lee Academy for music education. It also includes Swee Lee Projects, a specialist audio-visual division for large-scale commercial events and installations.

With an industry leading in-store experience and ambitious plans for the expansion of retail and online, Swee Lee is bringing music to life in one of the most interesting and fastest growing markets in the world.

Visit one of our retail stores, or shop the full range of 14,000+ products online at

Press enquiries

If you’re a member of the press and would like to find out more about Swee Lee, please contact:

Lauren Hendry Parsons, AVP Communications & Partnerships

Brand Resources

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The BandLab Technologies team at the Winter NAMM 2018

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